Joseph Francis BVsc. MVsc. Ph.D. is the founder of Pranam Super Foods. He is a neuroscientist who has spent his academic career studying the brain and its role in the vital functions of the body. He grew up watching his parents use plants and spices as natural treatments for different ailments. His quest to help family members through various health issues led him back to plant based, natural foods. He believes that it is important to clean the environment in which our cells grow to improve overall health.